The music industry requires a lot of skilled people to come together in order to create their art. On top of just the vocalists and the masters of instruments, people who know how to work the equipment, work the soundboard, and more are needed in order to make truly great music. One of these key roles, audio mastering, allows music to be able to compete on the market.
Music is a business, artists try to sell their products to listeners so the listeners become fans and wish to spend their money on an artist to see them live, buy their merchandise, as well as listen to newer music the artist will put out.
To do this, audio mastering requires knowledge of the competition. Who on the market is currently selling well? What can be done to give an artist their own voice and distinguish the from any other artist?
When done, the audio master needs to make sure the piece will be able to standout, while at the same time falling into place with the genre and style of music they are trying to sell to audiences. Failure to do so will cause listeners to stop listening, as it makes them lose interest.
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