Many people prefer to live in an apartment rather than to buy a house or condo for many reasons. There are a lot of benefits to apartment leasing and apartment living. When you are leasing out apartments to tenants, it's important that you have a process that you go through every time to make sure that you aren't missing any steps.
Don't wing it- use a tested process that you know will work.
Give tenants plenty of information about the apartment as well as the area that it's in. Knowing what the local shopping and nightlife is like can help you to give them a good feel for what the neighborhood would be like to live in. Always stay on top of new developments in the area so that you can give this information to prospective tenants.
Understand the difference between someone complaining or objecting to the lease. People are wont to complain about things, and that's fine. It shouldn't keep them from signing a lease. If they have objections, that is a different situation. They may not be the right tenants for that apartment. Find out which it is so that you will know how to proceed with them.